"Nothing is so powerful as an insight into human nature… What compulsions drive a man, what instincts dominate his action… If you know these things about a man you can touch him at the core of his being."
Bill Bernbach
"Music isn’t made of notes, it’s made of sounds."
Pierre Schaeffer
"Most companies are looking to “wow” with their products, when in reality what they should be looking for is an “of course” reaction from their users."
– Christian Lindholm
"Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’"
– Jef I. Richards
"I am so clever that sometimes I don’t understand a single word of what I am saying."
– Oscar Wilde
"Future Garage’ is a beautiful concept. Essentially, it is the rebirth and reinvigoration of a (perceived to be) dead genre, lost in the ominous backwaters of British pop culture."
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"I would rather have questions that can’t be answered, than answers that can’t be questioned."
– Richard Feynman
"Design is not just what it looks like and feels like. Design is how it works."
– Steve Jobs
"Now step aside, look upon life as a disinterested spectator: many a drama will turn into a comedy. It is enough for us to stop our ears to the sound of music in a room, where dancing is going on, for the dancers at once to appear ridiculous. How many human actions would stand a similar test?"
Henri Bergson
"Adventure may hurt you but monotony will kill you."
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"Pi­sanie jest des­pe­racką próbą wy­dar­cia z sa­mot­ności od­ro­biny god­ności i trochę pieniędzy."
– Walter Moers
"I’d rather be hated for who I am, than loved for who I am not."
– Kurt Cobain
"Biła z niego bezlitosna koncentracja na jednej sprawie, jaką widywałem tylko u wybitnych uczonych i twórców."
– A. i B. Strugaccy, ‘Fale tłumią wiatr’