"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
"Nothing is so powerful as an insight into human nature… What compulsions drive a man, what instincts dominate his action… If you know these things about a man you can touch him at the core of his being."
"Now step aside, look upon life as a disinterested spectator: many a drama will turn into a comedy. It is enough for us to stop our ears to the sound of music in a room, where dancing is going on, for the dancers at once to appear ridiculous. How many human actions would stand a similar test?"